Hello!

I'm Midhula Chandran

A seasoned Behavioural Scientist with a strong background in mixed-methods research, neuromarketing, consumer behaviour, and data analytics. Worked on consumer behaviour, fintech, enterprise products, and the social sector. Currently working as a Freelance Experience Consultant who helps teams and organizations make data-driven design and strategic decisions by building detailed mental models of users.

8+

years of experience in Behavioural Research

6+

organisations I worked with

10+

behavioural interventions designed with a positive impact

Articles

I have curated a reading list that could be a reference for students, researchers, and business executives based on my readings and experience. I have finally organized it here.

Resources

Book Reccomendations

Projects

I have worked on a number of projects applying behavioural science, building habbit forming products and designing for positive habits.

Product Management

Featured works

Digital Transformation

Toolbox

I have created a repository of methods and frameworks that I frequently use in my work and am sharing them here to guide those who want to use behavioural science as a lens.

Consultation

I strategically apply behavioural science methodologies to build detailed mental models of users and help product and design teams make data-driven design decisions and deliver meaningful experiences right from the start.

Do you need a product researcher, a behavioural strategist or a design consultant? Drop me an email!

Product Research & Strategy

Strategy Consulting

Consumer Behaviour

Let's Chat

Share information on a previous project here to attract new clients. Provide a brief summary to help visitors understand the context and background of the work.

Email me