Behavioural Product Management

Behavioural Product Management is an interdisciplinary approach of integrating behavioural research, data analytics, and design thinking into product management and building user-centric products that people love!

How can you build products that meaningfully support user expectations and behavior? The answer lies in effectively translating research insights into actionable outcomes in the form of product strategy, features, and enhancements. I can help your product and design teams by conducting behavioral audits and creating behavioral journey maps to identify key behavioral techniques and touchpoints and shape environments that promote healthier behaviors.

Using behavioural science to build a new product

Are you building or planning to build a new product ?

A Behavioral Product Management framework significantly enhances product development by placing the user at the core of the process. From the initial scoping phase, understanding user motivations and behaviors helps pinpoint problem areas and identify opportunities. This leads to the creation of a data-driven product roadmap aligned with user needs. During development and iteration,behavioral insights inform design decisions, ensuring features are intuitive and engaging. By continuously analyzing user interactions and feedback, teams can rapidly iterate, optimizing the product for maximum user satisfaction and business impact.

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Using behavioural science to grow your product

Are you curious about s to why your users behave the way they do? Are you looking to grow your product to effectively support user needs, and expectations?

I might be able to help you with this! I can help you conduct behavioural audits and create persona maps and journey maps that highlight detailed user contexts, mental models, biases, and key touchpoints in your product that can help you deliver experiences that people always come back to!